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Industry Insights
All you need to know about field marketing and supplementing your marketing goals.

tsatsawani
Nov 3, 20202 min read
How Staff Turnover Impacts Field Marketing
In a contract-driven job market such as field marketing or merchandising, it is not uncommon for a lot of employees to have relatively...
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Tash Casey
Oct 28, 20204 min read
Four Ways to Grow Your E-Commerce Business with Pop-Up Shops
E-commerce is growing rapidly, accounting for 14% of global retail sales in 2019 and expected to reach 22% by 2022. While it may seem...
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tsatsawani
Oct 14, 20204 min read
Is Your Marketing Plan Successful?
Everything in business is an ongoing experiment. There are no fixed points of completion because there’s always a new goal to achieve, an...
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tsatsawani
Sep 23, 20204 min read
The 4 Goals to Consider for your next Marketing Strategy
Running a business is rewarding, but as it grows, it can become complicated with too many moving pieces. Marketing often falls to the...
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tsatsawani
Aug 19, 20209 min read
The Fundamental Guide to Marketing Strategy
What is a marketing strategy? A marketing strategy is a “big picture” plan of action that outlines a business's long-term goals and...
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tsatsawani
Aug 5, 20205 min read
The Five Pillars of Successful Brand Activation
Brand activation refers to the process of increasing awareness of and engagement with your brand through any number of experiences. Brand...
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tsatsawani
Jun 18, 20205 min read
How to Increase Product Sales
Businesses generally exist for the sole purpose of earning a profit for their owners and investors, typically by fulfilling a need or...
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tsatsawani
Apr 21, 20203 min read
Brand Ambassadors’ Value in the Aftermath of COVID-19
In the current consumer-driven economy, it is vital for a brand’s survival to connect with prospective customers, constantly engage...
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tsatsawani
Mar 23, 20203 min read
How We Can Contain The Spread of COVID-19
COVID-19, also known as the coronavirus, is a highly contagious respiratory illness that has reached a pandemic status, with over 300 000...
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tsatsawani
Mar 10, 20202 min read
How Much Is Your Brand Worth?
On the 19th of May 2019, Time magazine published an article (The World’s Most Unequal Country) that exposed the extent of inequality in...
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