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Project Case Studies

Kit Kat

Industry:
FMCG (Fast Moving Consumer Goods)

The Brief:

  • Develop, launch and manage a KitKat Pop-Up Store in the Mall of Africa.

  • Bring the KitKat brand to life in a unique and special way.

  • Drive KitKat's brand equity by improving the brand's image.

  • Test consumers' interest in KitKat moving to more premium offers.

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Full case study available on request

Our Approach:

  • Built Chocolate Pop Upstand.

  • Educate the consumer.

  • Create demand for the product.

  • Sell.

  • Give the consumer an unforgettable experience.

Results:

  • We catered to an estimated 25 000 customers at the pop-up store throughout the campaign.

  • We sold around 17100 units of both the special edition and custom-made chocolates.

  • The most popular flavour was Ruby, which sold out within the first week of the campaign.

  • Well executed traffic flow.

MTN

Industry:

Telecommunications

The Brief

  • Design, develop, launch and manage several exhibitions stands at many malls across the country. 

  • Build and promote brand awareness for the MTN brand and its services.

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Full case study available on request

Our Approach:

  • Built their exhibition stands.

  • Took the opportunity to converse with passers-by about the running promotions and in-store offerings. 

  • Brand awareness.

Results:

  • Our pop-up exhibition stands allowed us to reach new consumers.

  • We were able to make the clients aware of new promotions and show them other offers they are eligible for. 

  • Improved sales on promotions. 

  • Better brand awareness for the MTN brand.

Panasonic

Industry:

Electronics

The Brief:

  • Created a demand for the Panasonic products.

  • Brand awareness. 

  • Successful in-store activations. 

  • Relocate Panasonic head office from Johannesburg to Cape Town. 

Our Approach:

  • Ensuring that all products are on display with sufficient information for the consumers. 

  • Pamphlets.

  • Give insight into what makes Panasonic so different from its competitors (products knowledge)

Results:

  • Created a demand for the Panasonic products.

  • Brand awareness. 

  • Successful in-store activations. 

FitBit

Industry:

Consumer Electronics

The Brief:

  • Educate the consumer on the functionality of the Fitbit products.

  • Introduce the new Fitbit products to the range. 

  • Identify the most popular product. 

  • Educate the market on the different kinds of products in their range.

Our Approach:

  • Brand the exhibition stands.

  • Build Pop-Up stands. 

  • Give the consumers a demonstration of the product in real-time.

Results:

  • A noticeable increase in demand for the Fitbit. 

  • A noticeable traffic increase on the website. 

  • Content for future use for their social media pages and websites.

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