Industry Insights

Floor Planning it’s a visual representation or retail blueprint of where and how to position your categories. We take a brief look at the...

Trade promotions are marketing activities and incentives offered by brands to their customers at the point of purchase, particularly...

One of the most important factors for a physical store's success is the effective use of physical space. The space in your store is an...

One of the most strategic ways to increase sales while consolidating brand awareness in-store is through Point-of-Sale displays, commonly...

There is a tendency to conflate sales and marketing as both are ultimately supposed to increase the number of units sold or clients...

Merchandising is just as important in informal retail markets as it is in traditional retail outlets. As a key function of retail...

The work done by field sales representatives requires a very particular set of skills and mode of thinking. Fortunately, all the...

Expanding into new geographical markets is a common growth strategy for most successful businesses. Entering a new country or region...

“You have to spend money to make money” is a piece of colloquial wisdom that grows increasingly relevant and poignant in the current...

Field marketing plays a vital role in any successful brand’s marketing strategy. Field marketers provide an excellent channel for direct...