Floor Planning 101: how to reform and revamp your retail space.
Floor Planning it’s a visual representation or retail blueprint of where and how to position your categories. We take a brief look at the...
top of page
Industry Insights
All you need to know about field marketing and supplementing your marketing goals.
Megan Casey
Aug 12, 20212 min read
Trade promotions: The what, the how, and whys.
Trade promotions are marketing activities and incentives offered by brands to their customers at the point of purchase, particularly...
65 views0 comments
Ashley Gandawa
Jun 28, 20213 min read
A Quick Guide on Planograms
One of the most important factors for a physical store's success is the effective use of physical space. The space in your store is an...
42 views0 comments
Megan Casey
Jun 23, 20216 min read
Everything You Need To Know About Point Of Sale Displays
One of the most strategic ways to increase sales while consolidating brand awareness in-store is through Point-of-Sale displays, commonly...
58 views0 comments
Megan Casey
Jun 15, 20214 min read
Optimizing the relationship between Sales and Marketing
There is a tendency to conflate sales and marketing as both are ultimately supposed to increase the number of units sold or clients...
82 views0 comments
Ashley Gandawa
Jun 14, 20214 min read
Merchandising in South Africa's Informal Sector
Merchandising is just as important in informal retail markets as it is in traditional retail outlets. As a key function of retail...
78 views0 comments
Ashley Gandawa
May 10, 20214 min read
4 Field Sales Strategies of Effective Sales Representatives
The work done by field sales representatives requires a very particular set of skills and mode of thinking. Fortunately, all the...
29 views0 comments
Ashley Gandawa
Apr 5, 20215 min read
How field marketing helps brands expand into new international markets
Expanding into new geographical markets is a common growth strategy for most successful businesses. Entering a new country or region...
67 views0 comments
-
Mar 8, 20215 min read
Field Marketing is a Marathon, Not a Sprint
“You have to spend money to make money” is a piece of colloquial wisdom that grows increasingly relevant and poignant in the current...
42 views0 comments
-
Feb 15, 20216 min read
How Field Marketing Affects Purchasing Decisions at the Point of Sale
Field marketing plays a vital role in any successful brand’s marketing strategy. Field marketers provide an excellent channel for direct...
43 views0 comments
bottom of page