Floor Planning 101: how to reform and revamp your retail space.
Floor Planning it’s a visual representation or retail blueprint of where and how to position your categories. We take a brief look at the...
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Industry Insights
All you need to know about field marketing and supplementing your marketing goals.
Megan Casey
- Aug 12, 2021
- 2 min
Trade promotions: The what, the how, and whys.
Trade promotions are marketing activities and incentives offered by brands to their customers at the point of purchase, particularly...
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Ashley Gandawa
- Jun 28, 2021
- 3 min
A Quick Guide on Planograms
One of the most important factors for a physical store's success is the effective use of physical space. The space in your store is an...
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Megan Casey
- Jun 23, 2021
- 6 min
Everything You Need To Know About Point Of Sale Displays
One of the most strategic ways to increase sales while consolidating brand awareness in-store is through Point-of-Sale displays, commonly...
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Megan Casey
- Jun 15, 2021
- 4 min
Optimizing the relationship between Sales and Marketing
There is a tendency to conflate sales and marketing as both are ultimately supposed to increase the number of units sold or clients...
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Ashley Gandawa
- Jun 14, 2021
- 4 min
Merchandising in South Africa's Informal Sector
Merchandising is just as important in informal retail markets as it is in traditional retail outlets. As a key function of retail...
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Ashley Gandawa
- May 10, 2021
- 4 min
4 Field Sales Strategies of Effective Sales Representatives
The work done by field sales representatives requires a very particular set of skills and mode of thinking. Fortunately, all the...
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Ashley Gandawa
- Apr 5, 2021
- 5 min
How field marketing helps brands expand into new international markets
Expanding into new geographical markets is a common growth strategy for most successful businesses. Entering a new country or region...
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- Mar 8, 2021
- 5 min
Field Marketing is a Marathon, Not a Sprint
“You have to spend money to make money” is a piece of colloquial wisdom that grows increasingly relevant and poignant in the current...
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- Feb 15, 2021
- 6 min
How Field Marketing Affects Purchasing Decisions at the Point of Sale
Field marketing plays a vital role in any successful brand’s marketing strategy. Field marketers provide an excellent channel for direct...
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