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Industry Insights
All you need to know about field marketing and supplementing your marketing goals.

Ashley Gandawa
Apr 5, 20215 min read
How field marketing helps brands expand into new international markets
Expanding into new geographical markets is a common growth strategy for most successful businesses. Entering a new country or region...
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Mar 8, 20215 min read
Field Marketing is a Marathon, Not a Sprint
“You have to spend money to make money” is a piece of colloquial wisdom that grows increasingly relevant and poignant in the current...
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Feb 15, 20216 min read
How Field Marketing Affects Purchasing Decisions at the Point of Sale
Field marketing plays a vital role in any successful brand’s marketing strategy. Field marketers provide an excellent channel for direct...
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Feb 1, 20214 min read
Why Field Marketing Matters For Your Business
The primary objective of modern marketing is to draw a line for the consumer between their needs and wants, and the products or services...
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Jan 18, 20217 min read
The Field Marketing Team Explained
Field marketing is a deeply involved but also highly rewarding industry for both the practitioners and the clients. It offers the rare...
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Jan 4, 20214 min read
4 Tips for Point of Sale Marketing Success
Retail spaces are highly competitive owing to the sheer volume of product and brand choices available to the consumer, so even the...
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Dec 21, 20205 min read
5 Effective Point of Sale Display Types
In a previous article, we explored how the point of sale is a very favourable in-store location for increasing sales volumes and...
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Dec 7, 20204 min read
How To Stand Out on Retail Shelves
From the moment a customer walks into a store, they are inundated with choice. They need to choose between the products they want and the...
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tsatsawani
Dec 3, 20204 min read
The Complete Guide to In-Store Product Placement
The consumer market is a brutal battlefield where seemingly trivial details can drastically affect your sales and even your whole brand....
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tsatsawani
Dec 3, 20203 min read
Understanding Brand Activation
What is Brand Activation Brand Activation is an aspect of field marketing whose core mandate is driving consumer action through brand...
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tsatsawani
Dec 3, 20202 min read
Demystifying the Art of Mystery Shopping
The consumer market is a brutal battlefield where seemingly trivial details can drastically affect your sales and even your whole brand....
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tsatsawani
Dec 1, 20204 min read
What is Field Marketing?
Field marketing is a branch of marketing in which brands get the customer to directly interact with their products or services at retail...
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Nov 23, 20205 min read
Four-Step Framework For Success with Field Marketing Campaigns
Human behavior is highly predictable, and marketers have been implementing frameworks and techniques based applied psychology to help...
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tsatsawani
Nov 3, 20202 min read
How Staff Turnover Impacts Field Marketing
In a contract-driven job market such as field marketing or merchandising, it is not uncommon for a lot of employees to have relatively...
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Tash Casey
Oct 28, 20204 min read
Four Ways to Grow Your E-Commerce Business with Pop-Up Shops
E-commerce is growing rapidly, accounting for 14% of global retail sales in 2019 and expected to reach 22% by 2022. While it may seem...
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tsatsawani
Oct 14, 20204 min read
Is Your Marketing Plan Successful?
Everything in business is an ongoing experiment. There are no fixed points of completion because there’s always a new goal to achieve, an...
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tsatsawani
Sep 23, 20204 min read
The 4 Goals to Consider for your next Marketing Strategy
Running a business is rewarding, but as it grows, it can become complicated with too many moving pieces. Marketing often falls to the...
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tsatsawani
Aug 19, 20209 min read
The Fundamental Guide to Marketing Strategy
What is a marketing strategy? A marketing strategy is a “big picture” plan of action that outlines a business's long-term goals and...
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tsatsawani
Aug 5, 20205 min read
The Five Pillars of Successful Brand Activation
Brand activation refers to the process of increasing awareness of and engagement with your brand through any number of experiences. Brand...
181 views0 comments

tsatsawani
Jun 18, 20205 min read
How to Increase Product Sales
Businesses generally exist for the sole purpose of earning a profit for their owners and investors, typically by fulfilling a need or...
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